Marketing Essay Example | Topics and Well Written Essays - 500 words - 67

Marketing - Essay Examplee prices atomic number 18 also a little higher than normal to compensate for the experience that the average client gets from outgo time drinking coffee it one of Beanos cafs.Beanos Caf has decided to volunteer better quality coffee than local varieties so as to attract domestic customers. Because local tea, Kahwa, and narghile are the preferred beverage of choice among the locals, Beanos Caf has to offer products that appeal to Egyptian tastes. Also, customer service is well-nighthing that sets Beanos Caf apart from its competitors because customers prefer to go to Beanos Caf even though the quality of coffee may not be as great as its rivals. To combat transnational chains entering the Egyptian merchandise, Beanos Caf is offering advanced, modern European flavors to retain its warlike advantage over these new market entrants.Beanos Cafs primary focus is on coffee, but it also focuses on other products that are compliments of coffee, such as sandwic hes, hot meals, and desserts. It is truly rare for a customer just to purchase a coffee and not have anything else with it. Because the bearing is for customers to spend time in store, they will need to eat something also.Also when managers decides what product to introduce to market they need to consider (Product attributes, Branding, Product Packaging and product support) From the case describe each of the above with some examples?A manager needs to choose a product that has attributes that appeal to the target market. If the target consumer is an grey-headed person, then the product needs to appeal to those elderly people. For branding and product packaging, this needs to attract new customers, preferably young people. Product support can be done through Facebook and Twitter because most teenagers and young adults use these sites every day.One segment of the market that Beanos Caf has yet to in reality capture is young families with children. Many of Beanos Cafs competitors a lready realize how