Tata Motors Essay Example | Topics and Well Written Essays - 3250 words

Tata Motors - Essay ExampleTata Motors had conducted a series of acquisitions. In the course 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a mass maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business confederacy with Marcopolo, a proboscis making comp all of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two British cable car brands namely Jaguar and Land Rover. Since 1961, Tata Motors has been increasing its international presence. Tatas cars are exported in many countries of Asia Pacific, spunk East, South America, South East Asia and Europe. In previous 50 years since its inception, Tata Motors has shown tremendous growth. It has more than 4500 scientists an d engineers, 25000 employees and in the year 20092010 its calculated earnings was approximately 20 billion USD (TATA Motors, 2011). About Tata NanoIn the year 2008, Tata Motors had bring out the cheapest car of India, Tata Nano. Tata Nano has become the yardstick among all the smaller vehicles. It has been made with proper regulatory safety necessities of Indian market. It is also an environment friendly vehicle which produces less CO2 emission than two wheelers vehicles of India. The bend body design and less weight has made Tata Nano a fuel efficient vehicle which provides dual avail of reasonable transportation solution and low environmental pollution (TATA Motors, 2011). Marketing Context Before introducing any harvest-home in the market there is a need to conduct marketing look for plan. The 4Ps of marketing is a useful tool to develop clear idea about success of any product in the market. It helps to define the target market i.e. the segment for which the product provide be produced. The proper set of the product to meet the needs of target market must be performed. Subsequently, the place where the product will be available must be decided and finally the product must be announce with proper promotion to develop brand awareness among target audience. Marketing Issue to be Investigated This research will investigate the marketing strategy of Tata Nano and its success in the automobile market. Tata Nano was introduced publicly in the year 2008. Initially, it was produced in two versions which are deluxe and standard. The vehicle has