Case 3- marketing Essay

1. how was Samsung able to go from copycat Brand to product loss leader?By introducing a overbold top-to-bottom strategy for the entire corporation which downwind called new management. In order to become a forefront product leader and not a copycat and cheap brand, Samsung chartered new fresh young designers whom exit develop sleek, bold, beautiful and that will always receive a bacchanal For response new products. Also, the fellowship was no longer going to solve with low-end distributers, instead they choose to work with specialty retailers such as Best Buy and Circuit City. downwinds goal was to dethrone Sony and become the biggest consumer electronics firm in the world.2. is Samsungs product learning process customer centered? Team base? Systematic?I do believe that Samsungs product development process has all those qualities since every new product has to pass the Wow Test during testing in order to be very attractive for customers, otherwise it is sent back to the design department. Throughout this test the company can also evaluate and review the new products. Also the new management is a top-to-bottom strategy so it is supposed to be centered, squad based and systematic it requires several departments to work together.3. Based on the PLC, what challenges does Samsung locution in managing its high-tech products?Samsungs products have been extremely successful during the brave years but today their high-tech products have lost their agitate and the companys profits and sales be declining. downwinds reponse to this matter was Samsungs new strategy mabuljungje which means horse that does not stop even tought their products are in the decline stage Lee does not plan to stop, he believes this is the time for the company to run and proceed going.4. will Samsung likely achieve its goals in markets where it does not dominate, such as smartphones? Why or why not?I dont belive it will pommel the markets where it does not dominate right now simply because even tought they are investing heavily to ensure and have the TV advantage inscription lies in the products of other companies such as Mac Store. Right now little percentage of the customers prefer Samsung instead of Mac why? Because their products are more recognized in society terms, have more class, unremarkably are the first ones to appear so they are inmediatly the leaders , the advantage is good and more.